Welcome- I'm Alex
"The future of sports isn’t just bigger — it’s smarter, more human, and globally connected."
Profile
My Background
Pro Sports Experience
Pro Sports Experience
I’m a senior executive who has built a career across a wide range of environments—military service, commercial real estate brokerage, hospitality, operations, large-scale venue management, and senior leadership with six professional sports teams. Along the way, I’ve supported major capital projects, guided organizations through periods of
I’m a senior executive who has built a career across a wide range of environments—military service, commercial real estate brokerage, hospitality, operations, large-scale venue management, and senior leadership with six professional sports teams. Along the way, I’ve supported major capital projects, guided organizations through periods of change, and helped teams deliver meaningful experiences for their communities. My background spans billion-dollar districts, civic partnerships, mixed-use developments, and high-pace event operations. What has stayed constant is my focus on people, clarity, and steady leadership. I’m grateful for the opportunities, relationships, and lessons that have shaped my approach to service, teamwork, and long-term value.
Pro Sports Experience
Pro Sports Experience
Pro Sports Experience
My experience spans executive leadership, advisory strategy, and global venue expertise developed across the NBA, NHL, MLB, MiLB, G-League, and billion-dollar mixed-use districts integrating retail, pro sports venues, hotels, office, and public spaces. I have extensive experience in business operations, day-to-day programming, experience
My experience spans executive leadership, advisory strategy, and global venue expertise developed across the NBA, NHL, MLB, MiLB, G-League, and billion-dollar mixed-use districts integrating retail, pro sports venues, hotels, office, and public spaces. I have extensive experience in business operations, day-to-day programming, experience design, operational transformation, and delivering high-impact development projects. I bring a strong background managing large-scale entertainment and professional sporting events in high-pace, high-pressure environments. With a calm, collaborative presence, I help teams navigate complexity, clarify direction, and execute at a high level. Supported by deep relationships across leagues, architects, innovators, and global partners, I drive performance, culture, and sustainable growth.
Looking Ahead...
Pro Sports Experience
Looking Ahead...
I’m excited about where global sports, entertainment, and placemaking are headed. The industry is evolving quickly—new audiences, smarter venues, deeper community impact—and I hope to play a small part in helping it grow with purpose. My goal is to support work that elevates the fan experience, strengthens culture, and brings people toget
I’m excited about where global sports, entertainment, and placemaking are headed. The industry is evolving quickly—new audiences, smarter venues, deeper community impact—and I hope to play a small part in helping it grow with purpose. My goal is to support work that elevates the fan experience, strengthens culture, and brings people together in meaningful ways. I’m energized by innovative thinking, inspired design, and teams that care about both performance and humanity. The future is bright, and if I can help contribute to environments that uplift communities and move the industry forward, that’s success to me.
Sports & Entertainment Experience
Solutions & Expertise
Turning Vision Into Measurable Success
Venue, District & Business Ecosystem Innovation
Venue, District & Business Ecosystem Innovation
XVP Global Strategy, Operations & Experience
Where strategy meets execution.
We design, operationalize, and scale global pro sports operations, venue and district strategies — with precision, creativity, and leadership at the highest level.
Led by Alex Rodrigo, whose 35-year career spans military discipline, hospitality service excellence,
XVP Global Strategy, Operations & Experience
Where strategy meets execution.
We design, operationalize, and scale global pro sports operations, venue and district strategies — with precision, creativity, and leadership at the highest level.
Led by Alex Rodrigo, whose 35-year career spans military discipline, hospitality service excellence, real-estate development, Colliers International’s mixed-use & resort practice, and multi-league sports leadership (MLB, MiLB, NHL, NBA, G-League), XVP brings an integrated perspective few firms can match.
We help organizations grow — aligning people, operations, and experience to build what’s next with clarity and momentum.
Venue, District & Business Ecosystem Innovation
Venue, District & Business Ecosystem Innovation
Venue, District & Business Ecosystem Innovation
For organizations operating physical environments, live entertainment, and large-scale event portfolios.
- Venue + district operational strategy and future-state design
- Guest journey engineering — arrival to post-event retention
- Hospitality programming + service-excellence frameworks
- Capital projects: feasibility, design integration, operat
For organizations operating physical environments, live entertainment, and large-scale event portfolios.
- Venue + district operational strategy and future-state design
- Guest journey engineering — arrival to post-event retention
- Hospitality programming + service-excellence frameworks
- Capital projects: feasibility, design integration, operational readiness
- Multi-venue + multi-property operating models
- Revenue expansion + premium + partnership monetization
- Event scaling, logistics, programming, calendar optimization
- Portfolio strategy across leagues, partners, cities + districts
- Innovation pilots — environment, tech, premium, guest experience
- Openings, transitions, relaunches + major investment activation
In short — we help organizations grow with clarity, operational strength, and experiences people feel.
Build. Measure. Learn.
Venue, District & Business Ecosystem Innovation
Build. Measure. Learn.
Venue Transformations
Over $4B in Total Impact
Across his career, Alex Rodrigo has directed, transformed, or influenced more than $4 billion in venue, land, and district developments. This spans large-scale mixed-use, land acquisition strategy, arena modernization, stadium transformation, and district activation. Key highlights include:
•
Venue Transformations
Over $4B in Total Impact
Across his career, Alex Rodrigo has directed, transformed, or influenced more than $4 billion in venue, land, and district developments. This spans large-scale mixed-use, land acquisition strategy, arena modernization, stadium transformation, and district activation. Key highlights include:
• Ballpark Village – $1B integrated mixed-use district (St. Louis Cardinals & Cordish)
• Enterprise Center – $160M modernization
• Sutter Health Park – $50M transformation delivered in 12 months for MLB & Athletics
• Golden 1 Center & Sacramento Kings– Internationally recognized #1 Arena in the World by ESPN, NBA Team of the Year & NBA Innovation Award, Sports Business Journal “Sports Facility of the Year”, American Architecture Award, ULI “Project of the Year”, Green Sports Alliance “Environmental Innovator of the Year”, Sacramento Business Journal “Best Real Estate Projects”, and more.
• DOCO – Award winning 8-block mixed-use entertainment district in downtown Sacramento
• 4-Star Kimpton Sawyer Luxury Boutique Hotel – Integrated hospitality asset within the Kings’ portfolio
• Adventist Health Arena – Modernized G League venue operations
• Natomas Innovation Park – Redevelopment visioning and portfolio integration
• Colliers International Las Vegas – $2B+ in mixed-use land transactions enabling resort, casino, venue, and entertainment development
Combined Impact By the Numbers
- 2,656 Events (Professional Sports & Global Entertainment)
- 30.9 Million Guests
- 10 Major Venues
- 6 Professional Teams
- 291 Acres
- $4+ Billion - Venue, Land, and District
- $11+ Billion - Enterprise Values